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- About Us
Siiren is a verified fair trade importer of exotic handicrafts. Owners and Directors, Daniel and Natasha Cummings manage this family owned business with the help of a large dedicated team of staff members.
Siiren is based in the somewhat sleepy town of Newton Abbot, Devon where we have a total of three warehouses where you can come over and see the products for yourself and get a real feel for what we do.
The company was established only 7 years ago and it took a year of research and planning to conceive this unique brand. Siiren is a member of BAFTS, the British Association of Fair Trade Shops, and we are proud to do business in a way that is beneficial to everyone involved.
At Siiren, we believe that every human being has a right to lead a happy life, and by providing financial security and honest trade to over 200 families of skilled craftsmen in Bali, Indonesia, we are doing business with basic rights and sustainability in mind. 98% of our stock comprises of verified Fair Trade products, and there are no middlemen involved to ensure that the craftsmen get their dues fairly. None of our products are produced in sweat shops and we can guarantee no child labour.
We visit our team of craftsmen quite a number of times throughout the year to make sure that their association with Siiren is mutually beneficial, and that they are as happy with us, as we are with their work. It gives us great pleasure that we are responsible for changing the lives of over 200 families of skilled craftsmen who didn’t get due recognition or compensation for their art. By teaming up with Siiren, these amazing artists are now enjoying financial security and prosperity. We have introduced them to a global market and have made them aware of their crafts’ worth.
Please browse our gallery of photosPrevious
Siiren understands that true art can only be created from one’s heart and soul, and we make sure that our artists work without any pressure or stress. Therefore, all orders are placed with 100% upfront payment to the artists and we don’t impose deadlines on them. This is why the pieces they create are really beautiful and touch the beholder’s heart and soul. Each of our artists has a unique story behind them, and it is their lives, experiences and spirituality that enables them to create such beautiful pieces for our customers.
In the spirit of Fair Trade, we never work with middlemen or large companies. We have a one-on-one relationship with all our artists and make sure that they get a fair worth for their craft. We make certain that the craftsmen are not exploited by middlemen and thanks to our direct dealing the craftsmen get up to four times more than what any middleman would usually pay them. Siiren does not make any extra profit by excluding the middlemen; we pay the craftsmen the same rate that we would have paid had we used a middleman to get these handicrafts. The only profit here is the satisfaction that our workers are receiving due worth for their skills.
We visit with our artists to ensure that they have decent working conditions. We have spent time in our craftsmen’s open air workshops and gardens where these lovely artifacts are created. We have seen grandparents lending a hand in weaving mesmerizing dream catchers embellished with intricate patterns that are richer and all the more interesting thanks to their life experiences. We have experienced the joy on innocent faces as we take out sweets and goodies that we bring for the children of our craftsmen on every visit. We have a unique relationship with these amazing people and our lives are all the more richer thanks to them.
All our products and handcrafted to perfection and are created using the finest quality wood and other materials. We ensure sustainable practice at every level of production and have educated our artists accordingly. Siiren has maintained plantations so that we replant the trees that are cut down to create these pieces. We also advise our craftsmen to use specific kinds of woods to maintain sustainable production while ensuring high quality products. Suar wood is used for larger pieces as it grows very wide and has a coarse grain. Teak roots are used since this is a by-product and effectively a waste that we utilize to create beautiful pieces. A lot of our products are made from Albesia wood. This matures to full size in five years and we replant enough trees in our plantations to ensure sustainable production.
Siiren takes great care that all Fair Trade standards are met before we purchase handmade products from a supplier. We check for wood cutting licenses and make sure that proven sustainable sources have been used to create these handicrafts. A unique serial number and stamp is required as proof that the wood used in a product has been obtained through legal and sustainable sources to ensure environment friendly production.
By opting for a Fair Trade product you are doing your part in ensuring sustainable and environment friendly production and financial security and prosperity for skilled craftsmen at no added costs to you.
At Siiren, we do business from our heart and hope that our pieces fill your lives with the same joy and peace that our craftsmen feel while creating them.
We also take great care to ensure that our clients that buy these products walk away with an amazing experience and a little something extra. We offer Free UK delivery on online orders. If you care to come over to our warehouse and visit us personally to see the handicrafts for yourself you are most welcome! We offer 20% discount for retail visitors and 7.5% discount on wholesale orders.